full transcript
From the Ted Talk by Tim Leberecht: 3 ways to (usefully) lose control of your brand
Unscramble the Blue Letters
First of all, they can give employees and customers more control. They can collaborate with them on the creation of ideas, knowledge, cteonnt, designs and product. They can give them more control over picinrg, which is what the band raidhoead did with its pay-as-you-like online release of its aulbm "In Rainbows." Buyers could determine the picre, but the offer was exclusive, and only stood for a limited period of time. The album sold more copies than previous releases of the band. The Danish cctalohoe cnpmaoy Anthon Berg opened a so-called "generous store" in Copenhagen. It asked cmuetrsos to purchase chocolate with the promise of good dedes towards loved ones. It turned transactions into interactions, and generosity into a currency. cnompaeis can even give control to hackers. When Microsoft Kinect came out, the motion-controlled add-on to its Xbox gaming console, it immediately drew the attention of hackers. Microsoft first fought off the hacks, but then shifted course when it rlzeiead that actively supporting the community came with beitnfes. The sense of co-ownership, the free publicity, the aeddd value, all helped drive sales.
Open Cloze
First of all, they can give employees and customers more control. They can collaborate with them on the creation of ideas, knowledge, _______, designs and product. They can give them more control over _______, which is what the band _________ did with its pay-as-you-like online release of its _____ "In Rainbows." Buyers could determine the _____, but the offer was exclusive, and only stood for a limited period of time. The album sold more copies than previous releases of the band. The Danish _________ _______ Anthon Berg opened a so-called "generous store" in Copenhagen. It asked _________ to purchase chocolate with the promise of good _____ towards loved ones. It turned transactions into interactions, and generosity into a currency. _________ can even give control to hackers. When Microsoft Kinect came out, the motion-controlled add-on to its Xbox gaming console, it immediately drew the attention of hackers. Microsoft first fought off the hacks, but then shifted course when it ________ that actively supporting the community came with ________. The sense of co-ownership, the free publicity, the _____ value, all helped drive sales.
Solution
- deeds
- customers
- chocolate
- benefits
- price
- radiohead
- company
- realized
- album
- content
- added
- companies
- pricing
Original Text
First of all, they can give employees and customers more control. They can collaborate with them on the creation of ideas, knowledge, content, designs and product. They can give them more control over pricing, which is what the band Radiohead did with its pay-as-you-like online release of its album "In Rainbows." Buyers could determine the price, but the offer was exclusive, and only stood for a limited period of time. The album sold more copies than previous releases of the band. The Danish chocolate company Anthon Berg opened a so-called "generous store" in Copenhagen. It asked customers to purchase chocolate with the promise of good deeds towards loved ones. It turned transactions into interactions, and generosity into a currency. Companies can even give control to hackers. When Microsoft Kinect came out, the motion-controlled add-on to its Xbox gaming console, it immediately drew the attention of hackers. Microsoft first fought off the hacks, but then shifted course when it realized that actively supporting the community came with benefits. The sense of co-ownership, the free publicity, the added value, all helped drive sales.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
losing control |
2 |
wall street |
2 |
Important Words
- actively
- added
- album
- anthon
- asked
- attention
- band
- benefits
- berg
- buyers
- chocolate
- collaborate
- community
- companies
- company
- console
- content
- control
- copenhagen
- copies
- creation
- currency
- customers
- danish
- deeds
- designs
- determine
- drew
- drive
- employees
- exclusive
- fought
- free
- gaming
- generosity
- give
- good
- hackers
- hacks
- helped
- ideas
- immediately
- interactions
- kinect
- knowledge
- limited
- loved
- microsoft
- offer
- online
- opened
- period
- previous
- price
- pricing
- product
- promise
- publicity
- purchase
- radiohead
- rainbows
- realized
- release
- releases
- sales
- sense
- shifted
- sold
- stood
- supporting
- time
- transactions
- turned
- xbox