full transcript

From the Ted Talk by Tim Leberecht: 3 ways to (usefully) lose control of your brand

Unscramble the Blue Letters

First of all, they can give employees and customers more control. They can collaborate with them on the creation of ideas, knowledge, cteonnt, designs and product. They can give them more control over picinrg, which is what the band raidhoead did with its pay-as-you-like online release of its aulbm "In Rainbows." Buyers could determine the picre, but the offer was exclusive, and only stood for a limited period of time. The album sold more copies than previous releases of the band. The Danish cctalohoe cnpmaoy Anthon Berg opened a so-called "generous store" in Copenhagen. It asked cmuetrsos to purchase chocolate with the promise of good dedes towards loved ones. It turned transactions into interactions, and generosity into a currency. cnompaeis can even give control to hackers. When Microsoft Kinect came out, the motion-controlled add-on to its Xbox gaming console, it immediately drew the attention of hackers. Microsoft first fought off the hacks, but then shifted course when it rlzeiead that actively supporting the community came with beitnfes. The sense of co-ownership, the free publicity, the aeddd value, all helped drive sales.

Open Cloze

First of all, they can give employees and customers more control. They can collaborate with them on the creation of ideas, knowledge, _______, designs and product. They can give them more control over _______, which is what the band _________ did with its pay-as-you-like online release of its _____ "In Rainbows." Buyers could determine the _____, but the offer was exclusive, and only stood for a limited period of time. The album sold more copies than previous releases of the band. The Danish _________ _______ Anthon Berg opened a so-called "generous store" in Copenhagen. It asked _________ to purchase chocolate with the promise of good _____ towards loved ones. It turned transactions into interactions, and generosity into a currency. _________ can even give control to hackers. When Microsoft Kinect came out, the motion-controlled add-on to its Xbox gaming console, it immediately drew the attention of hackers. Microsoft first fought off the hacks, but then shifted course when it ________ that actively supporting the community came with ________. The sense of co-ownership, the free publicity, the _____ value, all helped drive sales.

Solution

  1. deeds
  2. customers
  3. chocolate
  4. benefits
  5. price
  6. radiohead
  7. company
  8. realized
  9. album
  10. content
  11. added
  12. companies
  13. pricing

Original Text

First of all, they can give employees and customers more control. They can collaborate with them on the creation of ideas, knowledge, content, designs and product. They can give them more control over pricing, which is what the band Radiohead did with its pay-as-you-like online release of its album "In Rainbows." Buyers could determine the price, but the offer was exclusive, and only stood for a limited period of time. The album sold more copies than previous releases of the band. The Danish chocolate company Anthon Berg opened a so-called "generous store" in Copenhagen. It asked customers to purchase chocolate with the promise of good deeds towards loved ones. It turned transactions into interactions, and generosity into a currency. Companies can even give control to hackers. When Microsoft Kinect came out, the motion-controlled add-on to its Xbox gaming console, it immediately drew the attention of hackers. Microsoft first fought off the hacks, but then shifted course when it realized that actively supporting the community came with benefits. The sense of co-ownership, the free publicity, the added value, all helped drive sales.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
losing control 2
wall street 2

Important Words

  1. actively
  2. added
  3. album
  4. anthon
  5. asked
  6. attention
  7. band
  8. benefits
  9. berg
  10. buyers
  11. chocolate
  12. collaborate
  13. community
  14. companies
  15. company
  16. console
  17. content
  18. control
  19. copenhagen
  20. copies
  21. creation
  22. currency
  23. customers
  24. danish
  25. deeds
  26. designs
  27. determine
  28. drew
  29. drive
  30. employees
  31. exclusive
  32. fought
  33. free
  34. gaming
  35. generosity
  36. give
  37. good
  38. hackers
  39. hacks
  40. helped
  41. ideas
  42. immediately
  43. interactions
  44. kinect
  45. knowledge
  46. limited
  47. loved
  48. microsoft
  49. offer
  50. online
  51. opened
  52. period
  53. previous
  54. price
  55. pricing
  56. product
  57. promise
  58. publicity
  59. purchase
  60. radiohead
  61. rainbows
  62. realized
  63. release
  64. releases
  65. sales
  66. sense
  67. shifted
  68. sold
  69. stood
  70. supporting
  71. time
  72. transactions
  73. turned
  74. xbox